Past events

Fundraising for Trustees and CEOs: 10-11 October 2011
This academy features Ken Burnett, Alan Clayton and special guest Giles Pegram CBE. It will answer such questions as:
• Mission. The time is right to transform the board’s approach to fundraising. So, how can we develop our capacity and possibilities?
• The fundraising paradox. Is fundraising just a means to an end, or is it central to our cause? And does it matter, if we want to make the most of our potential?
• Investment. How much should we invest in fundraising? How do we monitor results and maximise return? What should our policy be about risk? What should our policy be about failure? How do we ensure success?
• The fundraising ratio. What’s best? A high ratio, or a low one?
• Make or break. What three top criteria should we look for in our fundraising strategy? What three essential qualities should we look for in our head of fundraising?
• Governance. What 10 searching questions should we be asking of our head of fundraising?
• Risk. What should our fundraising mix be? How can we assess what will work,and what won’t?
• Vision. How can we make our board passionate about the transformational potential of fundraising?
Who should attend?
• Trustees and CEOs – together if possible.
• Any trustee or CEO who’s not satisfied with current fundraising performance.
• Trustees or CEOs who have never been exposed to fundraising decision making before.
• Trustees or CEOs who find they need to make decisions regarding long-term fundraising investment.
• Trustees or CEOs who wish to increase their understanding of fundraising’s potential for transformational change.
• Trustees or CEOs looking to create large-scale expansion of fundraising programmes.
What will you get out of the course?
• Wow moments! You’ll enjoy some startling and unique insights into how fundraising can transform your cause.
• You’ll learn how all the different types of fundraising fit together.
• You’ll come away with an increased ability to make decisions regarding fundraising investment and returns.
• You’ll gain skills in how to manage and support the fundraising director and the fundraising function.
• You’ll gain a vision of how your board can aspire higher and be better, and enjoy coming to meetings.
• You’ll know ten questions you should be asking your fundraising director or staff.
When is the Academy?
Starts: 10th October 2011
Finishes: 11th October 2011
What is the cost?
The cost per attendee is £995 + VAT.
Price includes entrance to all sessions as well as lunch and refreshments on Monday and Tuesday.
If accommodation is required, The Caledonian Club has a number of bedrooms available which can be booked directly with the venue at an additional cost of £137 for singles and £160 for doubles.
Where is the Academy?
The Caledonian Club, Belgravia, London.
To concentrate fully on something important and get your brain working at its best we believe it is vital to get away from the hustle and bustle of the working day, to set your emotional and creative being free and really focus the mind. This beautiful mansion house in the heart of London’s Belgravia is just right for getting the best out of you
For more information see www.caledonianclub.com
The hotel has wi-fi, so bring your laptop if you want. But you’ll be so busy you may wish you hadn’t.
What do I need to do now?
• Email alan.bird@claytonburnett.com to confirm that you are coming.
• We will simply send you an invoice and, when this is paid, your place will be confirmed.
Advance preparation
The more you put in, the more you get out. Therefore, in advance of the Academy, you will be asked to prepare a briefing pack to be emailed to Giles, Alan and Ken.
Contact details
Please contact Alan Bird with any enquiries:
Email: alan.bird@claytonburnett.com
Mobile: 07818675007
Web: www.claytonburnett.com.



