‘Probably the most important couple of days in my career as a fundraiser. These days have given me a new sense of purpose and transformed my belief in what is possible.'

Matt Wenham, Action for Children.

Laboratories

Major Appeal Laboratory V: 6-8 November 2012

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‘Probably the most inspiring course that I have attended in the last 15 years. It has transformed my understanding of major appeals, the opportunities as well as the risks.'

Jeremy Prall, ActionAid UK (attendee at 1st Major Appeal Laboratory)

'The Major Appeals Lab was an oasis in the busy-ness of work. Taking the time to focus on the structure, creativity and emotion of raising funds was like taking a long, cool, refreshing drink in the desert. It was reviving and reinvigorating. My many thanks to Alan, Ken and Giles.'

Nicola Tallett, Director of Fundraising, Multiple Sclerosis Society (attendee at 4th Major Appeal Laboratory)

About the laboratory
This is an intensive, group-orientated course designed around planning and structuring a major fundraising appeal. It’s appropriate for any ambitious UK charity
or non-profit organisation that’s up for significant transformational change.

It is a laboratory, which means that attendees will work and learn ‘on the job’, in groups and with our three senior consultants. You will develop an appeal strategy and
creativity approach in real time, as well as learning the knowledge and skills necessary to create, inspire and launch an integrated major appeal.